A Memoir by Bob Sicina
Dare to Reinvent
Yourself. I did.
From the onion fields of upstate New York to the boardrooms of American Express — a candid memoir of reinvention, resilience, and the courage to begin again.
"It is never too late to redefine yourself. Every stage of life is a chance for growth, purpose, and reinvention."
Bob Sicina
About the Author
Six careers. One remarkable life.
The son of sharecroppers who began working at age five, Bob Sicina rose to lead divisions of Citibank and American Express, mentored a generation of students at American University, and built startups in pursuit of that one life-changing moment.
His story is proof that reinvention is not a chapter — it is the whole book.
Read his storyBegin your next chapter.
Discover the memoir that's inspiring readers to embrace change rather than fear it.
View the Book